- make a good impression
- help readers see the relationship between the information
- make it easy for readers to find the information relevant to them
- help the reader understand the information
- help the reader remember the information
The section I found to be the most helpful was when the chapter talked about making a document or website easy for the reader to navigate. Most people reading a technical document aren't going to read the entire thing, but instead are likely to only need to read a specific section. You want to make it easy for them to find the information relevant to them, so they are not wasting their time skimming the entire document.
I think this is even more important for websites. When people go to a website, they usually have one specific question they need answered, and you want it to be quick and easy for them to find the appropriate information. I find it difficult to find information with the new design of the BSU website. I remember in one of my classes last semester we were trying to find the Undergraduate Research page to use the powerpoint they have for making a poster presentation. The entire class was trying to find it, and it took over ten minutes before someone actually did. This can grow frustrating, and, if you're a company, you don't want people to become aggravated because they can't find what they are looking for.
I agree with your comments about the accessibility of a webpage. Typically people are visiting a site for one specific reason. If that answer is not easy to find the visit will surely go elsewhere. A business should definitely keep this in mind because a user-friendly page is essential to success!
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